Wine Anti-Counterfeiting and Traceability Solutions

RFID product anti-counterfeiting solution uses automatic identification technology and information encryption technology to give each product a unique identity tag. By coding products during the production process and supervising the circulation and sales information, the logistics and information flow of each product can be supervised and controlled. It covers the entire production and circulation links from production, warehousing to market inquiries, and has high flexibility. When combined with the logistics system, it has powerful anti-counterfeiting and anti-channeling and all-round tracking and tracing functions.

my country's brewing industry has continued to grow in recent years, and the production process and production and sales volume of alcoholic products have also been continuously improved. However, counterfeit and shoddy alcoholic products have been repeatedly banned, which has greatly damaged the market environment, caused huge economic losses to enterprises, and seriously affected people's health and life safety.

Despite the upgrading of anti-counterfeiting measures, there are three major factors that make counterfeit wines repeatedly banned: first, most wineries have backward anti-counterfeiting measures; second, the label mounting process is simple and easy to counterfeit (through label manufacturers, recycling, etc.); third, the label is poorly identifiable, and consumers cannot judge the authenticity of the label.

Under such circumstances, radio frequency identification technology (RFID) is used to add a unique electronic ID Card to each bottle of wine. The RFID anti-counterfeiting and traceability system covers the circulation links from production to warehousing and market inquiry, and has high integrity and flexibility. When combined with the logistics system, it will have powerful anti-counterfeiting and anti-channeling and all-round tracking and tracing functions. The system uses automation technology, automatic identification technology and information encryption technology to give each product a unique identity tag. By coding the product during the production process and supervising the circulation and sales information, the logistics and information flow of each wine product can be supervised and controlled.

We have always paid attention to wine traceability projects and designed proprietary labels and RFID anti-counterfeiting and traceability solutions for multiple wine manufacturers to meet their anti-counterfeiting and traceability needs. Since 2009, we have cooperated with Wuliangye Group to use RFID anti-counterfeiting technology. On the basis of bottle code and box code, a unique RFID code is added, and the three codes are combined into one. It is the first domestic company to apply RFID technology to wine anti-counterfeiting and traceability. As the only provider that can provide a variety of application chips to overall solutions, it guarantees anti-counterfeiting and traceability functions from the source of the chip. After 11 years of stable operation of more than 400 million bottles of wine anti-counterfeiting labels, it has accumulated rich experience in production, management and application implementation. Wuliangye users can easily use the mobile app to easily identify the RFID tag on the bottle to distinguish the authenticity. The note contains detailed information such as the name of the bottle, production date, distribution area, anti-counterfeiting query times, and query location.

Using RFID technology as a data management method, the operation process of the production and distribution of the enterprise is automatically identified to achieve information management to ensure the accuracy of the management of various categories of wine in the business process. The information construction is mainly aimed at anti-counterfeiting, traceability management, warehouse management, distribution management, and flow traceability. It is implemented in all aspects to create a public service (food safety anti-counterfeiting traceability) platform that is effectively supervised by the government and trusted by consumers. The 11-year cooperation fully proves Wuliangye Group's recognition of reliable quality chip products and anti-counterfeiting traceability solutions; the development of four generations of label products for Wuliangye Group and the upgrading of fragile labels also fully demonstrate the sincerity and service to customers.