Universal RFID technology for retail terminal marketing

The application of RFID technology at the retail end can attract consumers' attention and increase merchants' sales. Although there are many types of digital signs - interactive terminals, LCD screens, projectors, etc., they all have one purpose: to deliver various business messages to customers. It can be information about offers or promotions on current products as well as shopping incentives. The effectiveness of these advertising methods mainly depends on how it interacts with customers. Today, ads targeted at specific customers that meet specific needs will deliver better results than traditional blanket advertising.

Why apply RFID technology to digital signage?

With widespread use in the Retail Industry, RFID technology is becoming more and more popular. RFID technology is the best choice for automatic, contactless and error-free identification. Usually RFID technology is used for inventory counting because hundreds of items can be scanned in a second using RFID technology. However, inventory counting is not the only function of RFID technology. The technology also plays a huge role in anti-theft systems, cashiers or membership management. In the next area of digital signage, RFID technology can also fully demonstrate its potential in this area.

RFID technology and digital signage improve retail experience

With the help of RFID technology, improvements in digital signage will make their interactions with customers easier and more effective. Adding RFID technology to digital signage can also enhance its marketing promotion function: interactive information interactive terminals can now not only deliver various promotional information, but also collect priceless data such as their preferences, consumption habits, etc. through interactions with customers. . Brand marketing teams will reap huge benefits from leveraging this data correctly, and it’s time to consider knowledge the most important resource of the 21st century.

At the same time, customers will also feel the benefits brought by RFID technology. The combination of RFID technology and digital signage eliminates this middle link of searching for a product and asking the salesperson for product details. Information about the product will be automatically displayed for the customer and will be displayed in a visually attractive and easy-to-understand manner. This combination greatly enhances the customer shopping experience.

Simple working mechanism, digital signage equipment improvements can be completed in just a few simple steps:

1. RFID electronic tags, used to mark products sold in Stores;

2. Antenna – installed on the device (for example: information interaction terminal);

3. RFID Reader – also installed on the device, this is the heart of the system.

Digital signs equipped with RFID readers will read the data in the tags and convert it into information that customers can see directly. The device can also collect data on customers' behavior and their shopping habits.

To create a digital signage system based on RFID technology, no special operations are required, and a designed system can be easily copied and applied on a large scale. And RFID devices (readers or antennas) can also be easily adapted to digital signage in various stores.

The combination of RFID technology and digital signage can identify dozens of products on site. What happens next? It really depends on how the entire system is designed: advertising videos can be served, complete information about a specific product can be displayed, and other related products can be recommended to customers.

Digital signage equipped with RFID readers

RFID technology can make messages displayed on interactive information terminals, fitting rooms or screens more attractive. Customers are susceptible to new promotional approaches and, most importantly, feel that they are receiving special treatment, not as an ordinary customer but as a specific customer interested in a specific product on a specific occasion.

At the same time, managers have access to precise data: which products are customers interested in, what are customers looking for, how much time do they spend on certain products or services? "This new marketing method based on RFID technology is very different from the traditional method. Its biggest and most special feature is that it increases information interaction with customers. In the future, our company will also develop more terminal retail stores based on RFID technology. Marketing Solutions.