Introduction to NFC technology anti-counterfeiting traceability examples

With the rapid development of RFID technology in recent years, more and more RFID technology applications have appeared in production and life, but most people still know very little about this technology, especially among the RFID technologies that we often come into contact with in our lives. First of all, NFC technology, today I will give you a detailed introduction to the application of NFC technology in our lives. After reading this article, I believe you will have a new understanding of RFID technology, especially NFC technology.

The most widely used applications of NFC technology in daily life are mobile electronic payment and anti-counterfeiting and traceability of valuables. The most common form of mobile electronic payment is the bus card we use when taking the bus in our daily life. Most bus cards are an NFC card with an NFC chip inside. In addition, the UnionPay Quick Pass, Samsung Pay, Apple Pay, etc. we usually use are all implemented through NFC technology. Another major application of NFC is the anti-counterfeiting and traceability of products. This application is what we will introduce to you today.

NFC virtual bus card

First, we will introduce to you an example of the application of NFC technology in product anti-counterfeiting and traceability. Everyone must be familiar with olive oil. It is a high-end edible oil with rich nutritional value and very healthy in China. However, many scandals of counterfeit olive oil have occurred in the olive oil industry in Italy, the famous origin of olive oil. At the worst time, 7 top Italian brands were passing off inferior oil as olive oil. The damage caused by these deceptive behaviors not only caused huge damage to the industry and brands, but also harmed the physical and mental health of consumers, causing an irreparable crisis of trust. .

Against this background, an APP called iOlive came into being. This APP creates an electronic guide and tracking system for various olive oils, classifying important data on more than 150 types of extra virgin olive oil in Italy. “The olive oil industry is very similar to the wine industry in that both industries are centuries old,” said Pietro Barachini, founder of iOlive and a professional olive oil taster. “But the wine industry is educating customers on how to evaluate, buy and enjoy wine. I want to do a better job. That’s why I created iOlive and started working closely with Italian olive oil brands. I believe it will give olive oil consumers the same experience that consumers in the wine industry have.

iOlive and olive oil with NFC electronic tags

They put a tag with an NFC chip on the product's packaging, and just enable the NFC function of your phone and put it close to the tag to read them. Each tag has uniquely identifiable information and is nearly impossible to clone. Once the tag is read by the mobile phone, the tag can communicate wirelessly with the brand server, allowing the brand to directly interact with customers and immediately push product verification messages, product information and other related content to customers.

“The iOlive app digitizes the IOC (International Olive Council) proFile used to evaluate olive oil and is used in 44 countries to certify extra virgin olive oil products,” Barachini further explained. road. "Professional olive oil tasters use our platform to share their assessments - including sensory analysis - and consumers are able to view this information through the iOlive app. NFC electronic tags on olive oil packaging make it simple and instant for customers to access the data." The process has been validated by Agro-Lab, the laboratory arm of PromoFirenze, agent of the Florence Chamber of Commerce.

The application of NFC technology in anti-counterfeiting traceability of olive oil protected these brands, cultivated consumers' consumption habits and developed their businesses. Soon this method was recognized by the public and promoted. The application of NFC technology for anti-counterfeiting traceability on olive oil products is just a very common example. Now this method has been promoted and applied to many products. For example, Kweichow Moutai, a leading high-end liquor company in China, has long added NFC chips to the bottle caps of its Moutai bottles. After receiving the product, consumers only need to hold their NFC-enabled mobile phones close to the bottle caps. You can read the above information and display the detailed information of the wine to achieve the purpose of anti-counterfeiting and traceability.

NFC certificate anti-counterfeiting chip

Nowadays, the use of NFC for anti-counterfeiting and traceability technology has become popular and increasingly mature. As a professional RFID hardware and software solutions company, it is also committed to the research of NFC technology in the application of anti-counterfeiting and traceability. Now the company has launched a variety of NFC technologies for anti-counterfeiting and traceability. Its hardware products and software solutions cover anti-counterfeiting and traceability management of wine, Jewelry, beauty equipment, auto parts, certificates, ecological agricultural products, tickets, and other products. In the future, we will seek more development opportunities to bring more high-quality NFC anti-counterfeiting traceability hardware and software solutions to the market.