RFID unmanned retail digital transformation becomes a new focus

New retail refers to a new retail model in which enterprises, relying on the Internet, upgrade and transform the production, circulation and sales process of goods by using advanced technologies such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem, and deeply integrating online services, offline experiences and modern logistics. Through technologies such as RFID, big data, and cloud computing, users can be provided with more personalized product services and experiences, and social operations and precision marketing can be realized. With the support of advanced technology, the Retail Industry is rapidly changing, and the retail ecosystem is also being reconstructed. At this time, what retailers need to do is to change. Whether it is unmanned Stores or new RFID retail terminals, they all contain countless possibilities. The combination of different scenarios, different product contents, and different service forms can evolve into countless new business forms and models. Whether you admit it or not, a revolution is coming.

Four major trends in the development of the retail industry:

1. The accelerated implementation of online and offline integration, which is mainly about the reconstruction and upgrading of consumption. We can feel that the development of online e-commerce has reached a stable period. The typical example is Hippo Fresh, which is represented by fresh food, bringing the integration of online and offline to a new height and improving the consumer experience.

2. Social e-commerce is developing rapidly. Its advantage is that it has stronger linkage through public accounts and sharing with friends. To some extent, its customer acquisition rate and customer acquisition cost are lower, and customer stickiness is higher.

3. Online pan-retail categories are expanding and extending. In the early days, online was based on standard products, such as books, daily chemicals, and 3C, but now it may gradually increase fresh food and even car services. Of course, the more obvious one is the pharmaceutical category. For example, JD.com also established JD.com Pharmacy in 2016, and some over-the-counter drugs can also be purchased through JD.com.

4. Generational changes and consumption upgrades are mainly due to the fact that the current consumer subjects are increasingly inclined to those born in the 1980s and 1990s. This group of people are flamboyant and self-centered. There is also a typical saying that appearance is justice, so it drives us to upgrade consumers and improve our services with consumers as the guide.

According to the research of consulting agencies, the current development of the retail industry is divided into five stages. The first is the introduction stage, the second is the practice stage, and some projects have been initially established. The third is the system stage, and then the digital transformation, which is well integrated with the business and promotes the company to achieve certain results of digital transformation. The last is the wisdom stage, which is equivalent to combining digital technology with business model, greatly changing our business model, which is called reshaping business model.

Digital transformation runs through the entire retail production, logistics, and terminal sales links, and ultimately gives us certain data decisions. The technology behind retail digitalization. The Internet of Things technology can be divided into three layers, one architecture, the bottom layer is the perception layer, such as barcodes, RFID, sensors, including vision. The middle layer is the general operator, including the network layer of some technologies, mainly WIFI, Intel, IPV6, Bluetooth, and cellular communications. The third layer is the application layer, which is now booming in various fields.

RFID is the technology of wireless radio frequency identification. It does not need to correspond to a specific target or optical contact. It has four major characteristics. The first is long-distance reading, the second is automatic identification, which does not require anything to be automatically identified in real time, and the third is batch reading. In theory, multiple objects can be read in one second at a time. It is a batch method, which greatly improves efficiency. The fourth is that data security is relatively high, and its capacity is much higher than that of one-dimensional code and two-dimensional code. RFID technology accelerates the development of retail scale applications.

RFID+IoT opens the era of retail digitalization. RFID is a good solution to intelligent manufacturing. On the production side, it can improve the intelligent manufacturing process and make manufacturing visually managed. Any link in the production can be managed visually. For the retail industry revolution brought about by the Internet of Things, RFID technology can achieve much more than that. Deeply cultivating the RFID industry, we still need to meet the needs of various brands, continue to create, and continue to innovate. Whether it is the "pick up and go experience" or the integration of online and offline, the rise of new technologies such as RFID has undoubtedly brought about a qualitative breakthrough. What technologies do "unmanned retail" and "new retail" rely on? The emerging fashion brands in China now give us the answer.