RFID technology helps create a new wave in the beauty retail industry

With the rapid development of the economy, the beauty industry has maintained a vigorous and stable growth trend. In particular, the rise of e-commerce and new retail has made cosmetics a hot "pet", and the cosmetics market is very hot. The most common are discounts and promotions. As online shopping becomes a new way of shopping in the future, physical retail of cosmetics will face great pressure. How will the new retail of RFID technology bring new vitality to physical Stores? RFID technology helps the beauty Retail Industry to set off a new wave.

The beauty retail industry also encounters various problems. For example, beauty products are common stolen products in the retail industry. Some customers do not return the products correctly after trying them. How to facilitate customers' shopping experience and provide online purchases and offline pickups. At the same time, managing sales on online and offline platforms requires beauty retailers to have higher requirements for the accuracy of inventory management.

What are the advantages of RFID tags? Many beauty products are liquid or use metal materials for packaging and decoration, which will cause difficulties in reading UHF RFID tags, and the location of each RFID electronic tag needs to be controlled. RFID tags are different from QR codes. UHF RFID tags do not require one-to-one scanning. Tens of thousands of items in a beauty store can all be "read".

Beauty retailers usually keep high inventory, but a large number of unsalable goods will be returned to the brand. RFID can improve the accuracy and visibility of inventory management and improve the efficiency of the beauty supply chain. In addition, there are a large number of counterfeit products and gray markets in the beauty market. RFID tags can mark products at the supply source, protect brands, prevent products from flowing to unauthorized sales channels, and provide anti-counterfeiting certification for individual products.

The adoption of RFID technology improves inventory accuracy at the unit level of goods, reduces property losses, and ensures brand-consumer interaction. RFID can efficiently and accurately manage complex inventory units and color classifications to minimize losses. RFID tags provide excellent readability and are suitable for small sizes, liquid products or metal packaging. RFID tags that have been tested in actual applications can increase inventory accuracy from 30-70% to 99.8%. Achieving inventory accuracy and transparency helps improve sales performance in omni-channel retail. RFID allows brands and retailers to be accurate to the last unit of goods.

The beauty industry needs to use RFID technology to achieve inventory accuracy. Due to the characteristics of the beauty industry, including a wide range of product categories and detailed color classification, an open shopping environment is generally adopted. Physical stores are interconnected with e-commerce platforms, so inventory management will become very important. Generally, ultra-high frequency RFID electronic tags are attached to large packaging boxes. This can achieve accurate management of product entry and exit, easily deal with various product inventory issues in the warehouse, and greatly improve management efficiency.