RFID anti-counterfeiting and anti-channeling system for Lego toy components

Case background:

LEGO was founded in Denmark and has a history of 80 years. LEGO bricks are popular all over the world and occupy the market in more than 130 countries. The LEGO Group is a world-famous toy manufacturer, and its sales volume is always among the top ten toys in the world. Lego building toys have accompanied the growth of countless children. In the minds of children and parents, Lego represents happiness, unlimited imagination, and the future of creativity.

Case introduction:

In July 2013, the only partner of LEGO educational products in China came to us and explained the problems they are currently encountering. In response to these, we have proposed and implemented a set of practical solutions. First, install a UHF electronic tag on each imported robot component. When each order is shipped out of the warehouse, the warehouse keeper scans each NXT component for shipment through the RFID Reader and WMS software, and registers information such as the outbound warehouse and shipping date. When events such as the FLL Robot World Championship and WRO World Robot Olympics are held, market inspectors can use handheld RFID collection terminals to query and verify the participating NXT control units, immediately knowing its authenticity and obtaining relevant information. Shipping information. In this way, contestants who use genuine products can enjoy value-added services such as training and learning provided by the company. In addition, when a user's product needs repair, agents or dealers can use the same method to determine whether it is the product they sell, thus allowing genuine consumers to enjoy more thoughtful and considerate after-sales service.

User income:

1. Value-added services that ensure consumers use authentic products

2. Effectively crack down on products sold through informal channels

3. Can effectively prevent channel cross-selling at all levels

4. Understand the destination and source of products

5. Effectively enhance Lego’s quality reputation and brand value