Grayman wine RFID anti-counterfeiting success case

Grayman Wine is the official wine of Grayman Winery. The winery was founded in 1889 and is a 125-year-old family-owned village winery in Chile. Grayman brand wines are all grown in a natural and interference-free environment, hand-picked and brewed using traditional techniques. With its superior quality, Grayman brand wines have won awards in previous international wine competitions and are a high-end brand in wine.

Mr. Liu, General Agent of Greyman China, deeply feels that China’s wine market is becoming increasingly mature. However, driven by high profits, manufacturing, counterfeiting, and cross-selling of goods are repeatedly prohibited in the market, which not only disrupts the normal operating order of the wine industry, but also disrupts the normal business order of the wine industry. It also directly harms the health of consumers. As the agent of a brand wine in China, Mr. Liu has always wanted to rebuild consumers’ confidence in brand wine, and has also been looking for convenient, fast and effective anti-counterfeiting methods that can truly solve the problem of wine Anti-counterfeiting and anti-channelling issues.

With the rapid development of Internet of Things technology, RFID anti-counterfeiting technology will gradually become a new favorite. While realizing tracking functions, it will also help improve product safety in the consumer supply chain and solve the problem of product counterfeiting that has long plagued the wine industry. Specifically designed to serve small and medium-sized enterprises, it adopts RFID chips based on XLPM super permanent memory technology, the national SM7 commercial secret algorithm and encryption machine technology, and is the world's only RFID electronic ID Card. It cannot be changed or violently cracked, and it cannot be copied. With Clone, you can download the APP from your NFC mobile phone to authenticate and prevent counterfeiting anytime and anywhere. Kailuwei provides a high-security anti-counterfeiting system that integrates new X-RFID chips, tags, and platforms to achieve full-process anti-counterfeiting and traceability of the product sales and circulation system, Dr. Peng Mr. Liu was moved by his impassioned speech, and the two parties started a journey of cooperation on RFID anti-counterfeiting technology and high-end red wine anti-counterfeiting.

Since 2014, Grayman has begun to use an RFID anti-counterfeiting system and affixed an RFID tag to each bottle of high-end red wine. Major agents, regional distributors and end customers across the country only need to use NFC smartphones to scan the authentic Grayman wine. The RFID tag on the bottle can obtain relevant information, and can be authenticated online through the RFID anti-counterfeiting system platform. It can not only verify the product information of Grayman wine, but also serve the purpose of anti-counterfeiting and anti-counterfeiting, and can obtain consumer approval. The evaluation and sharing of information about this brand of wine has greatly increased the market visibility and reputation of Grayman Red Wine.

Grayman Wine Distributors stated that the use of RFID technology can also control the health and safety of consumers and effectively keep out counterfeit wine products. Wine distributors and retailers can also benefit from this anti-counterfeiting system. It not only provides them with brand and legal protection, but also provides quality assurance for purchasing behavior. They also highly recognized the stability of the Kailuwei Golden Monkey authenticity and anti-counterfeiting platform.