Digital transformation of RFID unmanned retail has become a new focus

New retail means that enterprises rely on the Internet to upgrade and transform the production, circulation and sales processes of goods by using advanced technologies such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem, and improving online services, A new retail model that deeply integrates offline experience and modern logistics. Through RFID, big data, cloud computing and other technologies, we can provide users with more personalized products, services and experiences, and achieve social operations and precise marketing. With the support of advanced technology, the Retail Industry is changing rapidly, and the retail ecological pattern is also being restructured. At this time, what retailers have to do is change. Whether it is an unmanned Store or a new RFID retail terminal, there are countless possibilities. The combination of different scenarios, different product contents, and different service forms can evolve countless new business forms and models. Whether you admit it or not, A revolution is coming.

The digital transformation of RFID unmanned retail has become a new focus!

Four major trends in the development of the retail industry:

1. The integration of online and offline is accelerating. This mainly involves the reconstruction and upgrading of consumption. We can feel that the development of online e-commerce has reached a period of slowdown. The typical one here is fresh food. The representative Hippo Fresh Food brings online and offline integration to a new level and enhances consumer experience.

2. Social e-commerce is developing rapidly. Its advantage is that it has stronger connection through public accounts and friends sharing. To some extent, its customer acquisition rate and customer acquisition cost are lower, and customer stickiness is higher.

3. Expansion and extension of online pan-retail categories. In the early days, online products were mainly standard products, such as books, daily chemicals, and 3C. However, by now, fresh food and even car services may gradually be added. Of course, the most obvious one at present is medicine. category, for example, JD.com also established JD Pharmacy in 2016, and some over-the-counter drugs can also be purchased through JD.com.

4. Intergenerational changes and consumption upgrades are mainly due to the fact that current consumers are increasingly inclined to those born in the 80s and 90s. This group of people have flamboyant personalities and are self-centered. There is also a typical saying that appearance is justice, so it drives us. We need to do consumer upgrades and improve our services in a consumer-oriented manner.

According to the research of the consulting agency, the current development of the retail industry is divided into five stages. The first is the introduction stage, and the second is the practice stage, where a few projects have been initially established. The third is the system stage, followed by digital transformation, which is better integrated with the business and enables the company to achieve certain digital transformation results. The last is the wisdom stage, which is equivalent to combining digital technology with business models. Together, we have significantly changed our business model, which is called reshaping the business model.

Digital transformation runs through the entire retail production, logistics, and terminal sales links, and ultimately gives us certain data-based decisions. The technology behind retail digitization. Internet of Things technology can be divided into three layers, one architecture, and the bottom layer is the perception layer, such as barcodes, RFID, sensors, including vision. The middle layer is the network layer of general operators, including some technologies, mainly WIFI, Intel, IPV6, Bluetooth, and cellular communications. The third layer is the application layer, which is now booming in various fields.

RFID is radio frequency identification technology. It does not need to correspond to a specific target or optical contact. It has four major characteristics. The first is long-distance reading, the second is automatic recognition, which does not require real-time automatic recognition of anything, and the third is batch reading. In theory, multiple objects can be read in one second at a time. It is a batch method, and the efficiency is greatly improved. , the fourth is that data security is relatively high, and its capacity is much higher than one-dimensional and two-dimensional codes. RFID technology accelerates the development and application of retail.

RFID + Internet of Things opens the era of retail digitalization. RFID is a good solution for intelligent manufacturing. On the production side, it can improve the intelligent manufacturing process and allow for visual management of manufacturing. Every aspect of production can be managed through visualization. For the changes in the retail industry brought about by the Internet of Things, RFID technology can achieve much more than this. To delve deeply into the RFID industry, we still need to meet the needs of various brands, continue to create and innovate. Whether it’s a “pick-up-and-go experience” or online and offline integration, the rise of new technologies such as RFID has undoubtedly brought about qualitative breakthroughs. What technologies do "unmanned retail" and "new retail" rely on? The big fashion brands rising in China now give us the answer.