Brand apparel uses RFID technology for full-process single product tracking and management

RFID technology helps brand expansion

Starting from the Netherlands, the forefront of European fashion, d’zzit relies on its leaping aesthetic creativity and a variety of trendy items to develop rapidly in the mainland market. So far, the number of Stores nationwide has exceeded 70. As the number of stores continued to increase, d’zzit realized that it needed a more efficient management method to promote the development of its brand, and single product management based on RFID technology was their ideal choice.

Initially, the d’zzit brand applied the RFID system based on the following three needs:

1. While improving the efficiency of logistics operations, it can realize rapid receipt and delivery of clothing processing factories, warehouses and retail stores, shorten the time for goods from the production line to the sales terminal, and solve the labor and time costs of returns and exchanges often encountered in the clothing industry. The problem of being too high.

2. Strengthen channel circulation management, prevent franchisees from taking advantage of brand owners’ returns and exchanges and related rebate policies to channel goods, and maintain channel order.

3. Improve the inventory management level of retail stores, improve their inventory accuracy, and achieve timely placement of goods on shelves to minimize the cost of "terminal loss".

In response to the needs raised by d'zzit, the unique product code (EPC code) is used to identify each product during the entire circulation process of the goods, and independently developed RFID full box channels, RFID parts channels, and RFID smart picking trucks that integrate RFID technology. , RFID handheld devices, etc. have successfully realized the functions of receiving and delivering goods without unpacking in logistics operations, efficient picking in warehouse delivery operations, accurately prompting warehouse locations for returns, and rapid inventory taking at retail stores. In addition, we also had in-depth exchanges with d'zzit's IT department many times to understand the company's current use of the ERP system, and developed a targeted RFID middleware system based on the needs of project implementation to ensure that the entire RFID system and the enterprise have been used The ERP system can be seamlessly connected and run smoothly.

Initial results are showing and the successful model will be fully replicated

The successful implementation of the d'zzit project has strengthened the Desu Group's determination to comprehensively promote the RFID project. "Although the entire RFID project has only been running for six months so far, we have benefited a lot from it, and the internal operation process has become smoother and more efficient. "The improvement of customer experience in stores also has a significant impact on sales performance, which completely exceeds our expectations." Desu Fashion Group said: "Next, we will promote the use of RFID technology in stores across the country, and the Desu Group's The main brand DAZZLE will fully use RFID technology and replicate the d'zzit brand's complete RFID solution.

Highlights of this application case:

1. D’zzit brand clothing is the first clothing company in China to officially apply RFID technology on a large scale, and has fully applied RFID technology to the brand’s operations. This successful application represents that the provider of RFID application solutions in the clothing industry has overcome the technical shortcomings of RFID technology in the clothing industry after years of technical accumulation and implementation experience, and has proposed a more mature solution that is capable of providing services to China. Apparel companies provide effective RFID application systems.

2. The successful application of RFID technology in the D'zzit brand has brought huge returns on investment to the company. It has established a comparison database before and after the company uses RFID technology, and has firmly established the application of RFID technology for other clothing companies that are still in the wait-and-see stage. confidence, and also established a successful application model of RFID technology in China's clothing industry, reducing the project implementation risks of subsequent clothing companies that apply RFID technology.

3. A variety of RFID integrated devices in this project perfectly overcome the shortcomings of RFID technology (such as radios having no obvious boundaries, being subject to greater environmental interference, etc.). Since the implementation of the project, a number of standardized RFID integrated equipment product series have been developed specifically for the clothing industry. The use of these RFID products can greatly reduce the risks of other clothing companies implementing RFID projects and avoid losses caused by implementation of RFID projects with limited understanding of RFID technology.