2020 Beaujolais Nouveau uses NFC anti-counterfeiting solution

The annual French Beaujolais Nouveau will be launched on the third Thursday of November this year. This year’s new wine is different from previous years. In order to ensure the quality of the new wine is safe and controllable, Beaujolais Star and Aofei IoT have cooperated. An NFC anti-counterfeiting label is affixed to each new bottle of wine. Consumers can verify the authenticity of the wine and view product certificate information by using their NFC phone close to the label.

At the same time, the brand also establishes connections with consumers through this NFC Tag. On the one hand, it displays video and picture information to consumers, allowing consumers to experience the brand culture more intuitively. On the other hand, it can also collect user feedback information to provide better services. Brand customers.

Part 01. Product anti-counterfeiting

Consumers do not need to install an App on their mobile phones. They can directly bring their mobile phones close to the NFC tag. The NFC chip in the tag will generate a randomly changing dynamic verification code, which will be sent to the verification server through the mobile phone to obtain the verification result and displayed on the mobile phone.

This NFC tag cannot be copied or counterfeited, allowing us to ensure that every bottle of wine is imported and original, allowing consumers to taste it with confidence.

Part 02. Brand culture promotion

Beaujolais, France, has a long history of winemaking. The world-famous Wine Nouveau Festival has a tradition of more than 50 years, but it is not known to many people in China. How to let more consumers understand the new wine and feel the culture of the New Wine Festival?

It is a good attempt to promote brand culture through product digitalization. While consumers use their mobile phones to check the authenticity, the brand can display the new wine festival video, product culture promotion video and recommended songs when drinking this bottle of wine on the mobile phone page, allowing consumers to "taste" and increase their understanding of the brand culture. The experience of "listening" and "seeing".

In addition, the system will later add operations such as consumer experience feedback and secondary purchases to interact with the brand. The brand will collect and analyze this information to guide its subsequent more precise marketing promotions.