Use RFID fitting system to increase product sales

Italian fashion brand Mi-Tu has deployed RFID smart fitting systems in two Stores in Hong Kong, installing smart fitting mirrors, monitors and other equipment based on RFID technology. This system allows customers to browse and find various product information in the store's inventory in the blink of an eye when trying on and purchasing clothes. Among them, the first Hong Kong branch had installed relevant RFID equipment in November 2006, and the second branch also completed the deployment and started trial in May this year.

According to Mitu, this interactive shopping system has increased sales in its two stores by 30%. Mitu has 28 stores in mainland China, Hong Kong and Macau, all targeting young high-spending people. Layered female shopper. It is expected that by November this year, Mitu will install the RFID system in its third branch in Hong Kong.

Mitu is using a smart retail system, including a display mirror with an EPC Gen 2 RFID Antenna installed in the smart equipment room and an inquiry terminal installed behind it. An LCD display for displaying clothes is also installed on the wall behind the mirror. The system also includes an electronic catalog application, RFID-based VIP membership cards and a security system that alerts sellers when tagged clothing is taken out of the store.

Mitu has attached EPC Gen 2 passive RFID tags to all the clothes in stock in its two stores. In the background program based on the Microsoft operating system used by Mitu, each tag has a unique ID number, which corresponds to the name of the model of the clothes and the description of the clothes including size, color and texture.

When a customer enters the assembly room with clothes with an RFID tag and stands in front of the mirror, the system will capture the relevant information and transmit the ID number on the tag to the store's backend program through the Ethernet connection. In the program, the SRS software will connect to the corresponding clothes according to the number on the tag, and the relevant information will be displayed on a nearby LCD screen in the form of an image. Customers can see a series of information and leave messages on the screen to find products that match the clothes in their hands.

If a customer wants to try on specific clothes in the dressing room, they can press a quick button in the internal communication system to contact the sales staff. The internal communication system is connected to the host computer in the sales counter and can receive requests from customers, and then the sales staff Start by determining which fitting room the request originated from, then browse the screen the customer saw, and finally determine the exact item the customer requested.

RFID systems have increased store sales by providing customers with more valuable choices when trying on clothes. He said that customers often only hold one piece of clothing when they enter the assembly room, but they have more choices through the LCD display and end up asking to try on other clothes that match the clothes in their hands.

In order to learn more special information about the clothes, the seller can read the clothes RFID tag by placing the tag on the reader. The computer will display brand information, detailed description of the clothes, texture information and price on the LCD screen.

While customers are selecting fashion items, various combinations, colors and prices are displayed on the screen.

The RFID system collects information to determine which products are being tried on and which have been sold, which allows Mitu to analyze which products are selling better in his stores. Mitu installed an electronic catalog in the store, including an RFID Reader, a computer and an LCD monitor. In order to learn more special information about the clothes, the seller places the tag on the reader to read the clothes RFID tag number. The computer will display the brand information, specific description of the clothes, texture information and price on the LCD screen. If there is a shortage of clothes in size and color, the electronic catalog will also remind the seller, even if the clothes are in a special corner of the store. Electronic catalogs can also record information completely.

In addition, RFID tags can be designed to help deter theft. All tags are moved to other items at the sales site, so if a customer wants to take away a piece of clothing that he has not purchased and walks out of the store, the reader at the door will read the ID number on the clothing tag and provide it to the sales counter Alert.