Study shows mobile consumers prefer using NFC when shopping

The company recently released a web survey of mobile consumer engagement and purchasing in retail, revealing the needs and preferences of today's mobile-centric consumers. This in-depth report, which includes observational research into retail scenarios with 100 participants and a web survey with 1,000 participants, provides retailers with the basis to deliver more relevant, convenient and enhanced in-Store shopping. experience and better leverage opportunities for consumers to interact with merchants in-store. In the vast majority of cases, NFC technology outperforms competing products including Bluetooth and QR codes.

Apple Pay enables mobile payments via NFC technology

As mobile technology continues to develop, retailers and brands are able to strengthen communication and contact with mobile consumers, collect and analyze data related to end-user preferences and NFC perception in retail environments. Six specific opportunities are revealed where retailers and brands can use NFC technology on the consumer side to improve the in-store experience, generate more sales and enhance customer loyalty and trust. Consumers also particularly like to use NFC to obtain information about the latest products and relevant promotions, such as:

Store promotions, store Wi-Fi and event rewards

Multimedia content and real-time store inventory

Detailed information about products on sale in the store

Electronic shopping cart on NFC-enabled mobile phone

Information about the products on the purchase list

Replenishment and one-click reorder functionality

In all these applications, NFC clearly has more advantages than QR codes, Bluetooth beacons and browsers.

Easily obtain product information using NFC technology

Research also shows:

More than 75% of respondents who use NFC are very satisfied with the experience.

More than 75% of respondents expressed interest in using NFC to view information about products on sale in stores.

More than 60% of users are interested in an in-store experience with NFC-enabled mobile shopping carts and using NFC to order replacement parts or accessories for products, such as ink and toner cartridges for printers.

“Smartphones continue to change the way we live, interact and shop, and retailers have been trying to leverage technology to improve customer experience and engagement for decades, all with varying degrees of success.”

"With the help of this survey data, we have a deeper understanding of how consumers want to shop. In most cases, NFC is the first choice because it is fast, efficient and has strong control capabilities." Paul Chen continued. "It is expected that there will be more than 700 million NFC-enabled mobile phones in the domestic market in 2020. Retailers should actively utilize the excellent performance of NFC to increase consumer participation in the retail experience."