Rfid electronic tag application is an anti-counterfeiting solution for Hangzhou Tiantang Umbrella Industry

I. Introduction

     Counterfeit products have become a worldwide problem. It is not only a problem that factories should pay attention to, but also a problem that the whole society should pay attention to. With the development of society, enterprises are increasingly strengthening their efforts to combat counterfeiting, and the counterfeiting methods of counterfeiters are becoming more and more subtle. They are not only satisfied with counterfeit outer packaging, but also affix counterfeit and counterfeit marks, which makes consumers more confused. It is difficult to tell the authenticity.

     The leader in the umbrella industry: Hangzhou Tiantang Umbrella Industry Group Co., Ltd. takes "building a brand with high quality and embracing the world with integrity" as its business purpose. Its leading product, the "Tiantian" brand umbrella, has been rated as one of China's top ten public favorite trademarks. Tiantang Umbrella puts its product quality first and has become a popular leader in the umbrella industry. However, counterfeit products have appeared on the market today, causing the paradise umbrella to be known as low-priced and poor-quality. This not only causes huge economic losses to the manufacturer, but also hinders the country's economic development, making the authentic paradise umbrella Credibility is greatly reduced. So what other feasible methods are there to effectively solve the problem of anti-counterfeiting of products?

2. Anti-counterfeiting technology

     The five most widely used anti-counterfeiting technologies on the market include paper watermark technology, ink technology, laser holographic image anti-counterfeiting technology, bar code technology and telephone code technology applications. The prices of the products and equipment used in these anti-counterfeiting technologies are relatively low, which is conducive to comprehensive promotion in the market; at the same time, the country has also spent a lot of manpower, material resources, and financial resources to support the promotion of these anti-counterfeiting technologies. However, these anti-counterfeiting technologies have various shortcomings:

1. The technical content of the product is not high and it is easy to be copied;

2. Its service life is short. After a new visual anti-counterfeiting mark is launched, a large number of counterfeit products will generally appear on the market within three to six months;

3. It is not anti-fouling. Once stained, there is no way to identify it;

4. As for telephone code anti-counterfeiting technology, although it is the leading product in the anti-counterfeiting market now, the connection rate of the 800 toll-free number is very low, and not many consumers can actually use this anti-counterfeiting technology.

     The advantages of RFID electronic tag anti-counterfeiting technology are: each tag has a unique code in the world, and also has a certain memory space to read and write data, which can be encrypted and cannot be copied; it has a long service life, no mechanical wear, no mechanical failure, and passive operation. , can work in harsh environments, is anti-fouling, etc.; at the same time, because it has readable and writable space, it can also help manufacturers solve the problem of "cross-selling". It can be widely used, such as anti-counterfeiting of famous cigarettes and wines, anti-counterfeiting of documents, anti-counterfeiting of license plates, etc.

3. Product Introduction

     The system hardware consists of electronic radio frequency anti-counterfeiting labels, RFID Readers and writers, and accessory equipment computers. The electronic radio frequency anti-counterfeiting labels adopt American large-scale integrated circuits and are encoded with semiconductor encoders. They have built-in 64-bit binary recorded by laser technology, which is the only code in the world. The silicon wafer is encapsulated with strong resin material on the outside and has super impact resistance, anti-static, anti-corrosion, waterproof, dust-proof, friction resistance and other properties.

     Radio frequency electronic tags are passive devices and have a high level of anti-counterfeiting. Therefore, on-site installation does not require wiring, is not restricted by site conditions, does not require daily maintenance, and has a service life of more than 50 years. It is an internationally accepted inspection information marker.

4. System Introduction

     An electronic tag is installed on the handle of each umbrella. When it leaves the factory, the manufacturer writes the production date, identity code and password data information into the tag, and the password can also be automatically changed. Wholesalers and retailers hold the manufacturer's proprietary electronic tag readers to verify the authenticity of the product when users purchase umbrellas, realizing one machine with multiple uses. During use, the electronic tag will not fall off on its own, so there will be no problem of reuse.

     A national electronic label anti-counterfeiting network platform is established by quality inspection or a third-party organization entrusted by quality inspection, which is responsible for registering and managing manufacturer, product model, reading and writing equipment information, and uniformly producing packaged electronic labels;

     The reader/writer used by the umbrella factory has the highest authority, the most complete functions, and can read and write. When the product leaves the factory, the production date, identity code and password data, and the destination of the goods are written into the label. The password can also be automatically modified. Among all readers and writers, only equipment from the umbrella factory can modify the label. Data functions and rights;

     The reader used by the Quality Supervision Bureau has a read-only function. It can read all the information in the anti-counterfeiting label, but it has no right to modify the information in the label. The reader used by the distributor has a display screen and can only read information such as the place where the goods are sent and the date of production. The reader used by the retailer can only Show authenticity.

5. Conclusion

     While applying this system, we can improve consumers' awareness of anti-counterfeiting and reduce usage costs. In the wholesale field, this anti-counterfeiting technology is more suitable and can help the majority of formal wholesalers to identify authenticity and ensure product fidelity.