RFID technology helps the beauty retail industry set off a new wave

With the rapid development of the economy, the beauty industry has maintained a vigorous and stable growth trend. In particular, the rise of e-commerce and new retail has made cosmetics a popular "pet", and the cosmetics market is very hot. The most common ones are discounts and promotions. As online shopping becomes a new shopping method for future retail, physical retail of cosmetics will face great pressure. How will RFID technology new retail bring new vitality to physical Stores? RFID technology helps set off a new wave in the beauty Retail Industry.

RFID technology helps the beauty retail industry set off a new wave

The beauty retail industry also encounters various problems. For example, beauty products are common stolen goods in the retail industry. Some customers do not return the products correctly after trying them. How to facilitate customers' shopping experience and provide online purchase and offline pick-up. Managing sales on both online and offline platforms at the same time puts beauty retailers in a position to place higher demands on the accuracy of inventory management.

What are the advantages of RFID tags? Many beauty products are liquid, or use metal materials for packaging and decoration. These will cause difficulties in reading UHF RFID tags, and the position of each RFID electronic tag needs to be controlled. RFID electronic tags are different from QR codes. UHF RFID tags do not require one-to-one scanning. Tens of thousands of items in a beauty store can all be "read".

Beauty retailers typically keep high inventories, but a large amount of slow-moving merchandise is returned to brands. RFID can improve the accuracy and visibility of inventory management and improve the efficiency of the beauty supply chain. In addition, there are a large number of counterfeit products and gray market in the beauty market. RFID tags can mark products at the source of supply, protect brands, prevent products from flowing to unauthorized sales channels, and provide anti-counterfeiting certification for individual products.

The adoption of RFID technology improves inventory accuracy at the individual product level, reduces property losses, and ensures interaction between brands and consumers. RFID can efficiently and accurately manage complex inventory units and color classifications, minimizing losses. RFID electronic tags provide excellent readability and are suitable for small sizes, liquid products or metal packaging. RFID electronic tags that have been tested in actual applications can increase inventory accuracy from 30-70% to 99.8%. Achieving inventory accuracy and transparency helps improve omni-channel retail sales performance. RFID allows brands and retailers to be accurate down to the last single product.

The beauty and cosmetics industry needs to use RFID technology to achieve inventory accuracy. Since the beauty and cosmetics industry is characterized by a wide range of product categories and refined color classifications, it generally adopts an open shopping environment. When physical stores and e-commerce platforms are interconnected, inventory management will become very important. Generally, ultra-high frequency RFID electronic tags are affixed to the entire large packaging box. This can achieve accurate management of product incoming and outgoing, easily face various product inventory problems in the warehouse, and greatly improve the efficiency of management.