Japan Flandre high-end clothing store RFID application case

Outside the Tokyo Store of Flandre Co., Ltd., a Japanese high-end clothing manufacturer, Ms. Suzuki, who happened to be passing by, received a text message on her mobile phone. After reading the message, Ms. Suzuki happily walked into the Flandre Co., Ltd. store. Her magical clothing shopping journey also began. This is a very common scene that happened on the streets of Japan in 2010.

amazing experience

It turns out that the short message was a reminder that Suzuki Flandre's latest clothing has arrived, and the pictures and introductions of each new product can be displayed on the mobile phone. Suzuki walked into the store, and immediately, Suzuki's physical characteristics, past purchase records, matching styles and other information were displayed on the computer in the store.

The attentive clerk selected several new coats for her based on Suzuki's past information, but Suzuki wanted to change her style this time, so she walked to the video search touch screen in the store, entered the search conditions according to her requirements, and found a coat. Orange lapel coat, she is very satisfied with this coat.

Then, Suzuki will start fitting and matching clothes. The fitting room in Flandre's store makes all customers feel fresh and exciting. It is surrounded by glass curtain walls on all sides. In fact, these glass curtain walls are all electronic displays.

When Suzuki enters this virtual fitting room, a virtual designer will appear on the electronic screen wall to greet her. The designer helps Suzuki analyze her figure, skin color, temperament and other characteristics, and tells Suzuki that she should choose a pair of white trousers to match. . Subsequently, all the styles of white trousers from Flandre Company were scrolled on the four electronic walls, and Suzuki selected one of them. According to Suzuki's body size, the overall image of Suzuki wearing an orange jacket and white trousers will appear on the electronic screen. This surprised Suzuki because she could see how she would look after trying on the clothes without having to take off her clothes.

Unfortunately, Flandre’s Tokyo store does not have a size suitable for Suzuki’s orange jacket. So what should we do? The store clerk reassured Suzuki not to worry, as they would be able to arrange goods for her soon. The clerk applied to the headquarters on the computer. Soon, clerks from other stores with goods appeared on the computer screen and talked to the Tokyo store clerk. They took out the goods and asked Ms. Suzuki to confirm through the computer screen whether it was the one she needed. , it will be shipped immediately after confirmation.

After choosing clothes and pants, Ms. Suzuki hoped that the store clerk could choose a wide white belt for her to match. However, the clerk who served Suzuki frowned because she had just arrived and was not familiar with the arrangement of goods in the store. Moreover, the store is very large and has a lot of goods. But soon, she thought of that magical computer. She walked to the computer and entered a request to view a panoramic view of the store shelves. The computer screen immediately displayed the live display of the merchandise on all shelves in the store, including the first and second floors. Through the panoramic view, the store clerk found that the belt suitable for Miss Suzuki's requirements was on the third shelf on the second floor, and she quickly fetched the belt for Miss Suzuki.

With such ease, Ms. Suzuki completed her shopping trip.

Behind the magic

Ms. Suzuki’s magical shopping experience benefited from radio frequency (RFID) tag solutions and innovative applications based on RFID. Flandre is working hard to implement this plan. It is not an easy task for Flandre Company to build such magical stores in its 400 stores and 250 storage points across Japan.

Deployed RFID solution for Flandre Company. A complete RFID solution from factory to warehouse to retail store. Each item and packaging box is attached with an electronic tag, and then a central processing system is used to transmit the data. No matter how complex the distribution channel is, RFID-based Electronic labeling systems can help companies streamline their work processes from warehouses to stores and even to customers, quickly meeting the various needs of the company.

When the electronic packaging label is still attached to the sales box, the system (Liti box conveying system) uses the information on the radio frequency packaging label to understand the inventory situation in the distribution center. Similarly, the label reading and writing device can also automatically read the product's information. Destination and shipment data. Through the system's automatic voice and screen navigation, the distribution center can automatically distribute products to each customer store, greatly improving efficiency and accuracy.

With the RFID solution, the work of store clerks has become easier. When the goods arrive at the store, using the radio frequency tag system of Liti Information Technology Company, the reader only needs to automatically read the outermost packaging label information. With one package and one form, the clerk can know all the product information in the box without having to read it again. Inventory items individually.

There is also a reader installed at the door of the warehouse. When goods enter or are taken out of the warehouse, the computer system in the store will automatically update the inventory information in the warehouse and the store's distribution status. In other words, every item entering and exiting the warehouse will be automatically recorded and updated, eliminating the need for store clerks to manually record it.

At the end of the business day, the clerk no longer needs to count the goods one by one. He only needs to scan the clothes with the reader and can read the product information of 5 to 7 pieces at a time. This greatly saves the clerk's time in counting the goods. This job, which originally took 1.5 hours, can now be completed in just 15 minutes.

In addition, using the store management system of Liti Information Technology Co., Ltd., store staff can manage store-related systems, including sales information and sales processing time, total sales, return processing time, and inventory management. Now, corporate headquarters and warehouses can instantly understand the sales status of stores across the country. In this way, by understanding which products are selling well, the company can promptly adjust its next product plan according to the situation.

Magical clothing stores also need to make electronic tags for customers, which can be integrated into the customer's mobile phone or a separate smart card. The customer's personal information and purchase information in the store will be entered into the tag. When a customer enters the store, the reader at the store entrance reads the electronic tag information carried by the customer, and all the customer's information is displayed on the store's computer screen. The clerk recommends clothes suitable for the customer based on this information.

A reading device is installed on the glass curtain wall of the virtual fitting room. When a customer enters the fitting room with clothes with electronic tags, the reading device automatically reads all the information, and the virtual fitting program is started.

When a customer checks out, the clerk only needs to use the reader to scan the electronic tag of each piece of clothing. The information about these items will not only automatically enter the store's management system, but also enter the customer's own label system. When the customer comes next time, the computer system will obtain his or her previous purchase information through the tag he or she carries. This not only saves manual input, reduces the error rate, but also updates the customer relationship management system in a timely manner.

In order to allow customers to obtain new product information in the store at any time, radio frequency tags can also use information transmission mode to transmit new product information to customers based on their purchasing preferences to attract them to come back again. As long as the customer passes the store next time, the reading device will scan the tag information carried by the customer, and the store's RFID solution will send information and pictures of the new clothing in the store to the customer's mobile phone to remind the customer to pay attention to the store's new products. Product information.

The magical price

How far are we from such an end-to-end complete RFID solution from factories to warehouses, stores, and finally to customers?

The world's top clothing brand Prada already has a future store like this in a store in Los Angeles, USA. This store also has a Library-self-service-borrowing-and-returning-machine-source-manufacturer-UHF-touch-screen-borrowing-and-returning-machine.html target='_blank'>self-service design system based on RFID. It is said that Prada's cost to build such a store exceeds US$1 million.

Current electronic labels can generally be reused 10 to 15 times, and each label costs less than $1. Now, however, Chinese label suppliers are working hard to make cheaper labels. Shen Jun, an RFID technical supporter at SAP (Beijing) Software Systems Co., Ltd., believes that the cost of hardware and electronic tags will gradually decrease. In the future, there will be unified standards, and large companies like Walmart will force them to Execute, the magical clothing store will soon become a reality.

Although the cost issue has not yet been resolved, a group of RFID solution providers such as Liti Information Technology Co., Ltd. are already looking for suitable Chinese companies to cooperate. The company's executive president, Wurm, said that in China, they will select companies with high levels of informatization, high added value, and companies with their own clothing brands from factories to clothing stores to implement the RFID future store plan.

Zhao Yan, IT demand manager of Jinjiang Metro Cash & Carry Co., Ltd., pointed out that companies trying to build future clothing stores may face great challenges because the degree of automation will be higher, employees will be reduced accordingly, and the company's logistics process will be reduced. Reorganization, logistics system also needs to be adjusted accordingly. In addition, new systems will generate massive amounts of data, and how to change the system to accurately process this data will become the key to the success or failure of the system.

Building a magical clothing store is expensive, but there are still some companies willing to try to deploy RFID solutions. In addition to brands like Flandre, Japanese high-end mirror manufacturer Mousy and the Japanese store of Italian famous shoe company Ferragamo are also implementing RFID plans step by step to build future stores.