Application of RFID technology in retail business

RFID technology helps retail companies improve their operational efficiency, increase revenue, and increase visibility into logistics processes. This includes the management of returnable transport items (RTI) such as crates, roll cages and tracking dolly to improve service quality and customer satisfaction.

RFID technology is making retail operations more efficient

Operational efficiency

For many retailers, tracking returnable shipping items (RTI) can be a big challenge, especially when location information depends on manual scanning. The company creatively uses RFID technology in the supply chain to track items transported in transit, allowing the location and in-transit information of the items to be seen more intuitively, ensuring that pallets, totes or shelves can be supplied in a timely manner at the time and place needed. superior.

Reduce losses and costs

Constantly replacing lost and stolen shipments can severely impact a retailer's profitability. Visibility into the location of shipped items can document where they were lost and help resolve disputes with trading partners up and down the supply chain. Often, this also means retailers can reduce overall inventory levels because there are no "just in case" items to maintain, freeing up valuable funds for the retailer.

Improve customer experience

The location of your supermarket shopping cart can have a significant impact on your customers' shopping experience. By installing an RFID chip on each shopping cart and tracking the trajectory of the shopping cart, the company's shopping cart tracking solution can help retailers ensure that the shopping cart appears at the right time and location, so that the shopping cart appears where customers need it, thus Improve customer experience.

Analyze customer shopping behavior and habits

Tracking customers as they shop provides valuable data for understanding customer behavior in Stores by recording time spent in specific areas of a retail location, such as in front of a specific display or waiting in line. This allows retailers to determine the locations of shelves that customers frequent and any factors that may influence their purchases.