Application of NFC technology in anti-counterfeiting traceability of agricultural products

Recently, the company announced a product packaging solution using radio frequency identification (RFID) technology for agricultural products to ensure the safety and authenticity of agricultural products. The company has many years of experience in the production of RFID electronic tags and equipment, and has also accumulated rich experience in the application of RFID technology in Asset MANAGEMENT, logistics management, warehousing management and other scenarios.

The application consists of a sensor seal and a smartphone application with near field communication (NFC) functionality. Like traditional authenticity seals, this seal is also mounted on the product cap. According to the company’s manager Chen, during the entire life cycle of the package, until the end user opens the package, any smartphone with NFC capabilities can verify whether the package has been damaged or tampered with after downloading the relevant application. He said: "Once the package is opened, the system will recognize that it has been damaged, so in addition to providing true information about agricultural products, this solution can also have a traceability function."

Product packaging using NFC Tags and NFC-enabled mobile phones

"The company has developed a solution for the plastic packaging market that is different from existing products," said Lu Gong, a researcher at the company, explaining: "We hope to provide customers with a technology that can be directly applied to products to identify counterfeits. "Fake and shoddy products" Lu Gong pointed out that the company faces the biggest challenge: At present, domestic RFID technology has not yet matured, and NFC technology has not yet been popularized. Neither consumers nor agricultural product producers have a comprehensive understanding of NFC technology. This is undoubtedly This is the biggest obstacle to the use and popularization of this technology.

Application of RFID in native chicken breeding

Lu Gong said: "Ultra high frequency (UHF) and NFC technologies have been tested over time. Based on the analysis of their advantages, NFC tag technology was selected because of the development of the technology and the development of NFC readers on smartphones. The availability of functionality allows the average user to authenticate products with a smartphone in their hand without the need to purchase expensive reading devices.”

One of the benefits of this solution is increased packaging reliability, as it makes it difficult for estimators to reuse authentic packaging. In this way, counterfeiters packaging counterfeit products in authentic discarded packaging can be easily detected once the unique identity information of the label on the packaging is verified in the database. "By reading the unique identity information of the electronic tag in the package through the NFC function of the mobile phone and matching it with the database in the system for verification, the authenticity of agricultural products can be effectively detected.

Lu Gong pointed out: "The increasing popularity of NFC technology on smartphones is popularizing the authenticity verification method of agricultural products in a practical way and allowing more customers to experience this function." He added that another advantage is that, The data collected enables greater interaction between consumers and industry, allowing companies to understand the spending habits of their customers and end-users. “In addition, customer loyalty can be fostered, marketing campaigns and product recalls can be developed, and packaging interacts with agricultural production to enable traceability from factory to farm.”

Using the solution, anyone can verify packaging, download the app and register the product in the company's system, from product filling to the entire supply chain. For consumers looking for quality and original products, the main value will be verification of product authenticity. For customers who will use these resources, it will be possible to obtain information about the product life cycle, including the product's traceability, batch deviations, and end-user consumption patterns.