A brand jeweler adopts RFID anti-counterfeiting and anti-channelling technology

A brand jeweler in Shenzhen has adopted this system solution to achieve channel control over franchisees in various provinces and cities across the country, and to create an anti-counterfeiting and anti-counterfeiting system for its own brand products based on the latest technologies of the Internet of Things and mobile Internet. The product anti-counterfeiting database is kept on the cloud, and the system is deployed on its own server host, so you can rest assured. Prepare to promote the use of this technology nationwide and globally in the future. Using this technology, jewelers can more easily and effectively prevent counterfeit goods, prevent franchisees from selling goods, facilitate consumers' mobile phone inspections, and mobile app marketing, etc.

System planning:

Using high-frequency RFID Jewelry tags, each RFID chip has a globally unique identification number. When the tag is affixed to the jewelry and scanned by a high-frequency RFID Reader, a special digital signature will be written to the RFID chip to enhance anti-counterfeiting capabilities, and the Stored information will be sent to the backend product anti-counterfeiting database. The product database contains detailed information about each piece of jewelry. When consumers use their NFC mobile phones to scan the RFID electronic tags of jewelry, the mobile App program will automatically query the anti-counterfeiting information and detailed product descriptions of the jewelry, and can be forwarded by consumers to WeChat, QQ and other circles to reach jewelry merchants The effect of online mobile marketing to realize O2O e-commerce transactions.

Brand manufacturers use the system's background software to check and track the whereabouts and sales progress of each piece of jewelry at any time to enhance channel management capabilities and means; they can update and publish product promotion information at any time.

This technology allows jewelry store owners to check the jewelry they handle at any time to ensure that the goods come from brand manufacturers, including verifying the identity of the jewelry when providing after-sales service to customers. The RFID electronic tag becomes the lifelong electronic identity of the piece of jewelry, just like our residents. ID Card.

In China, jewelry tampering and counterfeiting is a big problem, and RFID electronic tags can help brand jewelers solve this problem.

Solution value:

Security: By embedding RFID chips into jewelry tags, anti-counterfeiting and anti-counterfeiting effects are achieved;

Convenience: It is convenient for consumers to use their mobile phones to check the authenticity of jewelry and understand detailed introduction information of jewelry products;

Accurate: The data is accurate, and RFID electronic tags can be accurately collected and identified in all aspects of the supply chain to ensure the accuracy of goods and prevent counterfeiting;

Economic: The software system is free to use. You only need to purchase RFID tags and readers. Compared with the losses caused by counterfeit jewelry, the return on this investment is very huge.