Talking about the application and advantages of wine label anti-counterfeiting from the perspective of RFID technology

For a long time, food safety has been the focus of public attention. Because of the high profits of the wine industry, many lawbreakers have been tempted to take risks and manufacture and sell fake products. The end of the wine supply chain is the consumer. How to manage customers well in the supply chain management and be responsible for the quality of customers and your own products is the key to good wine product management.

Some wines are fake wine in real bottles, and some are fake wine bottles with real labels on them. In short, it is hard to prevent. In the long-term game with counterfeit goods, wine merchants have not been idle, and have unlocked various anti-counterfeiting methods.

1. Gold bell anti-counterfeiting

In 1858, the Marquess of Amésaka Rigel founded the winery named after himself. The wines he brewed received a warm response and were well received by the market as soon as they were released on the market. However, at the same time, various imitation wine.

In order to protect the winery's reputation, he wrapped the bottles with barbed wire to prevent counterfeiters from replacing the good wine in the bottle with a bad wine, or refilling the wine with a used bottle. Once the barbed wire is taken off, it will break and cannot be put on again. As long as there is a problem with the barbed wire on the bottle, then the bottle of wine may be fake.

Rigel's anti-counterfeiting method has achieved great success, so many high-quality Rioja vintners have followed suit and replaced iron wire with gold wire, which also makes the packaging of wine more high-end.

2. Fault-finding anti-counterfeiting

Polymer materials will generate bubbles randomly during the production process. Each bubble label corresponds to a code that mixes numbers and letters. Consumers can check the bubble image of the corresponding wine on the official website of the winery. By comparing the bubble label and Official website images to identify authenticity.

3. Tracking anti-counterfeiting

In 2007, a winery in Napa Valley used Kodak's technology to print wine labels with isotope inks for anti-counterfeiting purposes. The color of the "o" in the wine label "colgin" can only be viewed with a Kodak scanner, and the color of the "o" is different for different series of wines.

At present, the application of RFID technology in red wine anti-counterfeiting is mainly reflected in the packaging of red wine, as follows:

1. RFID patch bottle label

After the red wine with the RFID tag is scanned by the RFID Reader, the screen will immediately display the information of the origin of the bottle of red wine, grape types, logistics information, food preparation instructions, drinking methods and other multimedia information. In addition, the management of Store operations can also be realized through the RFID system, easy to manage inventory and optimize the replenishment cycle to eliminate out-of-stock and achieve sales growth.

South African wine giant KWV uses RFID technology to track wine barrels. Since this kind of wooden barrel is expensive, and the quality of KWV's wine is closely related to the year and frequency of use of the wooden barrel used for storage, KWV uses RFID electronic tags to track the location of the wooden barrel, the number of times it is used and the need to order new ones. barrel time.

The eProvenance company in the United States has adopted a double-insurance anti-counterfeiting method. First, RFID electronic tags are affixed to each wine bottle, embedded in hard plastic and placed at the bottom of the bottle, and on the surface of the chip on the label. Printed with a unique ID code unique to this wine. This code corresponds to all the information of the wine in the data center, which can well identify whether the bottle is counterfeit. Second, the company has installed an anti-counterfeit seal on the neck of each bottle. The bottle seal is a patented anti-counterfeiting design with patented invisible anti-counterfeiting ink on it. Through a simple hand-held reader provided with the package by the wine manufacturer, the ink can be read by the reader. Consumers can It is simple, intuitive and accurate to judge the authenticity of the bottle of wine, as well as to determine whether the bottle is sealed and whether there is any illegal operation such as unauthorized opening.

2. RFID wine cork label

The electronic label belongs to the category of specific labels, designed and manufactured according to the caps of red wine bottles, and is specially used for traceability and anti-counterfeiting screening of bottled red wine. Product features: Specially customized for bottled red wine, it is a one-time product, light and smart, and easy to use. Swipe the mobile phone against the cork, and the information about the red wine will be displayed.

Liquids such as red wine challenge RFID technology

Although RFID technology has its own advantages in terms of economic and safety benefits, there are indeed obstacles to the application of RFID technology in liquid items in terms of physical properties. There are many reports on the impact of liquid and metal on the reading accuracy of RFID electronic tags. Objects with high water content can absorb radio waves. Compared with solid objects, the reading accuracy rate is reduced by 20%. When reading the information of the boxes containing liquid items on the pallet, only the boxes around the pallet can be read. Due to the reflection or absorption of radio waves, the middle boxes cannot be read correctly, and the labels are easily blocked.

Regardless of whether it is a pallet or a single commodity, if the RFID electronic tag is installed on the neck or top of the wine bottle instead of the bottom of the bottle, the reading rate of the tag will be greatly enhanced. In any case, if the RFID electronic tag is attached to the bottom of the wine bottle, the read rate will be greatly reduced because the radio signal must pass through the liquid part.